Social media has opened up opportunities to become an income-generating platform. Facebook, Instagram, Twitter, YouTube, and TikTok, allowed people to connect globally and make money. Have you ever wondered what specific strategies the world's highest-paid Internet entrepreneurs are using to get that fat paycheck? Well, you’ve come to the right show because we are bringing badass social media revenue strategist, Matthew Loop, as he gives you the ins and outs of how you can use the platforms as mentioned earlier to multiply influence, impact, and, of course, INCOME. Great things are coming your way in this fire episode! So stay tuned as we blow your minds and give you those “aha moments” that you surely don’t want to miss.
Key Takeaways:
[2:08] Matthew’s overview and history in the money-making world
[4:45] How did social media help him to build a good foundation and elevated his income?
[6:38] The Evolution of Social Media: What is social media today?
[7:23] Social media and Censorships
[9:29] What is the foundation in getting into social media marketing?
[16:54] How important is video platform in today’s situation?
[18:31] You can have zero followers and can still publish a piece of content that can go viral and get ridiculous amounts of views
[24:16] The “Metaverse”: Advantages and its Disadvantages
[29:08] How to monetize Tiktok videos and why it is the best social media for engagement?
[41:56] How to do email marketing the right way?
Resources Mentioned:
How Social Media Made Me Rich by Matthew Loop
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Please visit: www.badasseryfactory.com
For Self Development ONLY, join our Private Group:https://www.facebook.com/groups/197105274405728/
Transcript
(intro)
Andre Popa : Who's a badass? That's right. You're a badass. Welcome everyone to the weekly show where we will go deep into the human dynamic and what makes us all extremely special. We're breaking the stereotypical mold of the badass on a Harley with tattoos. We're re-branding the badass with any human being that's happy and free. One can have all the money, houses, the Harleys and tattoos, Lamborghinis, yet if they're not happy and free, what's the point? Let's push some buttons and start some shit. Welcome to the weekly show, Who's A Badass.
(interview)
Andre Popa: All right. Without further ado, I'm going to bring out somebody that I've never met in person. That's what's cool about social media; it's fucking social, and I love it. Followed him online. He has a book called Social Media Made Me Rich or How Social Media Made Me Rich. It's one of those two; I promise you. He'll correct me in a minute. I started following him regarding social media, his posts, his information. I noticed that in that conversation, he was also very into not just making money on social media but what to do with your money, how to be smart with your money, how to leverage money, the concept of fractional banking and infinite banking, what's happening in the world today, where it's going, and what the government is doing. You see what I just -- went political without going political. Anyway, without further ado, I want to welcome a new friend of mine to the show, the one and only, Matthew Loop. Welcome to the Who's A Badass Show, brother.
Matthew Loop: Andre, great to be here. Thanks for having me.
Andre Popa: Amen. What people don't know is that we just had a bunch of technical shit. I had technical stuff. The way this works, you guys, I tell my guest, "Hey, be a few minutes early. We got to run down and make sure audio/video is all good." My shit wasn't working. Anyway, welcome, brother. For those in the audience -- my audience, your audience -- that are new, don't really know you, can you give them that elevator speech as to who exactly you are and what makes you a badass with your history in the money-making world, etc.?
Matthew Loop: Right on, yeah. Again, thanks for having me on this show. Lots of great and brilliant entrepreneurs and business owners. I actually went to school to become a chiropractor, because I wanted to help a lot of people. I just was drawn to the holistic health care space way back when I was 19-20 years old. Personal experience and whatnot, and it's going to change my life, my family's life. After I got out of school, you learn very early on that you just don't hang a sign and of course, people come in the door. I had to let them know what I did and all these other things. When you go to school, whether it's chiropractic school, medical school, you have $120,000 -- it's probably a lot more now -- $200,000+ worth of debt. You learn through the school of hard knocks that you have to go and get your message to people and understand about communication, and sales and marketing, and other good stuff. I was fairly busy in the office taking care of people. I loved what I did. Got great results. It just got to a point one time where I was so far in debt with the student loans. I was trying all these different advertising gimmicks and just seeing what worked and what didn't. My credit cards were maxed. At one point in time, I remember about $1,000 in the bank, and a $2,000 check was cut to me by one of my friend's father out at dinner at Bahama Breeze. I was blown away by that act of generosity, but it really made my heart sank. I felt humiliated, less than a man, like one of those type of things where I knew I was a great technician like Michael Gerber says in his book, The E Myth. He talks about the entrepreneur, the technician, and the manager. I was just missing a key component of that entrepreneurship, that marketing. I just really began to study and immersed myself. Right around that time, a little social network called MySpace stepped along, came into play. You remember MySpace?
Andre Popa : Oh, yeah.
Matthew Loop : If you remember MySpace, throw it down in the chat. It turns out there was something to this "kid" stuff. I was building my network locally initially and then people started to get wind of what I was doing, who I was, and how I could help them. Naturally, 1%-2% just said, "Hey, you're a chiropractor. I have neck pain," or "I've got this going on. Do you think you could help me?" I had friends and colleagues who were asking me, "Hey, what are you doing? How are you harnessing these platforms? Can you show me?" I began showing first friends and they were also chiropractors. They began to refer me to their friends who were pretty much everything from attorneys to real estate professionals, to network marketers, pretty much any spectrum that you can name. I thought, "Man, this is kind of crazy." My secondary source of income is now overtaking my primary practice income. I said, "If I could help thousands of doctors reach millions of patients or really just help people use this technology, that's a really cool thing." That's when my career almost accidentally veered into the consulting spectrum. Since that time, I've been very fortunate to work with thousands of clients over the years. Had the opportunity to speak at NASDAQ and on the campus of Harvard and met some really amazing celebrities. Got invited to Sir Richard Branson's private island, Necker Island. Hung out with a billionaire in a pirate costume having him serve me lamb tandoori. It was just a crazy situation.
Andre Popa: Yeah. I wish I was out there.
Matthew Loop: I would have never had these situations happen to me if I didn't learn how to use social media the right way to build a good foundation and ultimately to make money and to be able to impact more. What I teach is, it's not just about a strategy or a tactic. While there are many along the chain, it's really about how to build a reputable brand, your prestige in the market, and then stack on all these different layers and methods, so you can be everywhere and anywhere at the same time.
Andre Popa: Amazing. It's interesting how you got into coaching. Basically, you became a coach or trainer in this world. For me, it was identical. Friends asked, "Oh, can you help me with this?" Here's a badass [refactory] from literally one person asking for help. With that said, as we get going in the conversation, I know we're going to take it all over the place. I know we'll talk politics, because Matthew and I align heavily in what's happening in the world. I'm sure it'll go there. Meanwhile, we want to keep it on topic and talk about social media, money-making activities, because today, I believe there's a lot of pain in the world. This shutdown hurt a lot of people. It hurt a lot of businesses. I know today more than ever, if you don't regroup, if you don't reinvent yourself and learn to pivot, you just may be fucked. I'm just keeping it real, because I'm watching what's happening out there. Fuck, it's scary. It's literally scary. Let's begin. I have a question to begin at the top and then you can take it from there. What is social media today? It's transformed heavily. What is it?
Matthew Loop : Social media is still a phenomenal communication tool certainly. To get your message to the right people, you can literally flip a switch and have access to millions of people that you would never have access to just meeting face-to-face at an event or seminar. I love those events. by the way. That's a part of what I do. However, it gives the average person still to this day a great opportunity to better their life to generate wealth, to create a big impact. For all the problems that it has -- for example, social media is also in my world synonymous with a little bit of censorship. If you paid attention in the last several years, especially in the last two years, everyone's getting censored if you don't align with the status quo. This is not just in health and medicine. Pretty much every area where people need to be empowered, there is a collusion between big tech, government, and other powerful forces that want to keep people at a certain level. That's why there is the 1% or the point 00.1%. The great thing is social media, still to this day, provides a wonderful vehicle for the average person. Bob Proctor used to always say, "Who wants to talk about turning your annual income into your monthly income?" When I heard him say it for the first time, I was blown away. I began to apply that to how can I do that through social media. It's a powerful vehicle to sum it up, but you have to understand where to allocate your time. It can be a time-suck. You can get sucked into the news feed or to the trends you're seeing. If you're on it all the time, it will influence your attitudes, values, beliefs, opinions, and things like that. There is a smart way to use that where you are more high leverage, building relationships, and just getting in and getting out, blocking time for yourself versus getting in a Twitter rant, in a conversation for about an hour, and not getting anything accomplished afterwards. I've been there. It's about using it smart.
Andre Popa : People have different levels of doing social media. I say doing because there's so many ways to do it. Like you just said, "I can spend an hour and just battle somebody on a topic," or "I can actually find a way to gain followers," or "I can find a way to market a product." The question is, how do I? What's the best strategy to market products today? How do I really build an email list and eventually turn that into profit? My question in regard to that whole statement, is this -- somebody brand new, they have a social media account, etc., but they're like, "Holy shit, I got to make money. How do I start?" What's the foundation of getting into social media marketing?
Matthew Loop: The foundation that I always tell entrepreneurs in general is you always want to be an asset to the community that you service. If you solve a problem, you will have more than enough traffic come to your pages and such. It really all starts with what I call the ethical bribe, or the lead magnet, or something that you can give someone that might come into your sphere, a result in advance. For instance, one of the documents that we give to chiropractors and holistic health care practitioners that come into our world for the first time, whether they come in on Google or through social media, we give them a three-day new client sequence, where essentially, they can reactivate their list of people. It's an email sequence. Some of my clients have garnered an extra 20 new practice members in a matter of three days. That's life-transforming for the average doctor, for example, that might be going and struggling a little bit. I'm giving a quick win to that market essentially, so they get to know that they can trust me. They're going to say, "Wow, this is very valuable information. I wonder what else he has." In my product suite, I have the free stuff, I have the lower barrier like my book, Social Media Made Me Rich: Here's How It Can Do the Same for You. That's the lower barrier products. From there, you graduate somebody up to maybe -- I have an online video training called Social Media Elite. It's a mid-barrier product. Depends if we're offering a sale or not, but that could be $3.77 to $5.97. There's the private coaching element which has a couple tiers. That could range from $5,000 to $8,000. There's the total immersion days where people want to come out and spend a day with me. That could be $25,000. There's seminars and events. You can essentially monetize your level of expertise all the way up the chain for the people that want the free stuff and those that want the premium. It all starts, again, with a foundational ethical bribe, something that you can think about. Let's say you love paleo and you're just obsessed. You just walk the talk. You're in this world. Maybe you want to try to give some value to this market, because it's given so much to you, you're feeling great, you got energy and whatnot. Maybe you create a simple 10 free paleo recipe guide. It's literally recipes you could write out. Go to Fiverr, find a graphic designer, a few bucks. They can dress it all nicely into a report. You can even have somebody get you a landing page, set up a page where you can offer this thing and then a Thank You page. Now, you can start to drive visitors there whether you're speaking to people in person, whether you're running Facebook, Instagram, or Tiktok traffic, whether you are on stage in an event. That is a foundational way to build an email list off of something that you know the market is looking for. We talked about foundation and ethical bribes and value. Being an asset, that's where it all starts in my opinion.
Andre Popa: I think you make a great point. A lot of people don't think they have any value to offer. I get this a lot like, "Well, I have nothing to sell. I don't know anything that people would want from me." Obviously, it comes from a place of lack of self-esteem, and confidence, and belief in the self, blah, blah, blah. That's what I do in my coaching world. What you're saying is that, "I believe almost anyone can get out there and figure out something to sell." Am I wrong?
Matthew Loop: I believe the same thing, because I've seen it happen unless you're into obscure and it's like underwater basket weaving, but pretty much, yes. It's just about -- what do people ask you for advice all the time? I'm sure you get it, whether it's friends, family, colleagues. What do you love to do? What would you do for free if you could? Something that just makes you enthusiastic, gets you up out of bed in the morning. You can find something in your life where you've helped another person or many people and turn that into some giveaway, where now you can start building your tribe. There's a lot of different ways to build your tribe. I like to go simple. I think ethical bribes or free reports are extremely simple. Some people will elect to do online quizzes. Some people will do these challenges -- 5-day, 7-day challenges in a Facebook group. Doesn't cost you anything to start the Facebook group. You can invite people to go along with you to get that result. Lots of different ways, but you want to figure out at least something that people are asking you about all the time, some advice.
Andre Popa: Very nice. On Facebook, what are one, two, or three things that people should be doing every single day to start building that following and providing just a little bit of value, just a little snippet a day?
Matthew Loop: Yeah. With Facebook, you've got the organic, the free side where you can post. If you don't have anyone to post to, it doesn't matter, even when you do get a big following. I never went to social media with the fact of "Let me get fans." I knew from early on -- maybe this is because I got started in the direct response world. Back in 2005, 2006, and somewhere right around that time, when I started to realize stuff that I needed to know that I didn't have like the direct response copy-writing and stuff like that. I connected with Frank Kern and some really amazing people from the -- I don't want to say old school internet marketing, but they were just doing really big things back then.
Andre Popa: Oh yeah.
Matthew Loop : What mattered to me most initially was getting the email, people off of social media onto a list that I controlled. It doesn't matter -- 66,000 fans that I've built over Facebook for how many years, that's nice. It really is. The email list that we built because of it is much more active and they buy stuff, email, if done right, kicks the crap out of everything else if you have that relationship. You got to have fans on your profile certainly. You have to at least create some piece of content, whether that is written, whether that's you doing simple videos and posting them on these different channels, so you can now drive people back to -- let's say it is your fan page. You wanted to start there. We have to get the ball rolling. You might even talk and speak, and start with your inner sphere of family, friends, and others that you have a relationship with, right now, offline, and then bring them on to your fan page or bring them into a group, so you can now communicate a little bit more effectively. Once you start to get that momentum going, there might even be opportunities for you. Let's say, based on what you love to write about, or do videos, or content, there might be opportunities for you to do guest posts on bigger platforms of people where your tribe is already. That could be groups. Those could be publications which could ultimately drive back to your fan page or group. There's a lot of ways to drive traffic. As you get those followers and fans, whether it is from the free stuff or whether you first learn how to boost a post on Facebook, that just means you're going to pay some dollars to Facebook to show that to more people. Let's say, you're spending $5 on coffee a day. Over 30 days, that's $150 that you could just be spending actually on having your ethical bribe like we talked about before. Let's say, you're in the paleo niche, and you've got that little ethical bribe, you could be starting to promote that now to specific groups on Facebook, to that audience. Now, you're getting that message in front of the perfect people. It doesn't have to be a lot. If you can devote a couple dollars here, a couple dollars there, you're consistently building your tribe, and building, and building, and building. That's going to grow, and grow, and grow. You can absolutely start small with this stuff, is the bottom line.
Andre Popa: I want to chat about video because a lot of people fear the camera. How important is video today?
Matthew Loop: Most people would rather watch a video than read a 500- or 1000-word blog post, so it's extremely important. YouTube is the second largest search engine online. TikTok has over 2.3 billion downloads. Just for perspective, there's only 5.5 billion phones in the world I think, so insane. People are consuming this content. Those are the two primary platforms. Yeah, they do it on Facebook and Instagram as well. However, think of how you consume content, first of all. The great thing is that anyone that has a phone, you have all the technology you need right here. You don't need all the bells and whistles. You can start creating. I had one of my clients, the other day, she messaged me actually. She says, "Oh my gosh, you're not going to believe this, but I had a TikTok video go viral." She had posted probably maybe eight or 10 videos before that, just messing around and still helping people, giving value. Six million views later, she's got something that went viral, 200,000 likes, 40,000 shares. That one video got her an extra 3,000 followers just like that.
Andre Popa : Wow.
Matthew Loop: TikTok, the video platform, right now, that is pretty much the only platform -- Reels, you can go viral to a little bit easier -- but TikTok, I think they're doing it for a couple reasons. You don't have to have any experience. You can post a video. They feed it to their people just like a little drop in the water. If it goes decently well, get some engagement, they feed it to more of their audience and more. You could have zero followers and still publish a piece of content that gets ridiculous amounts of views. In fact, if you're just starting out right now, and if you want to leverage the organic side of things without spending any money, your best bet is to start with TikTok, hands down, because they're giving so much reach away for free. I suspect, just like what happened on Facebook, what happened on YouTube, and all these channels, there's going to come a point in time where they're going to yank the rug out from under you, because they have an advertising platform, which is also very powerful, by the way. You need to get while the getting's good and start producing little pieces of content. In my book, I talked about ways to overcome camera shyness, because there's a lot of reasons why someone might not want to get on video. I didn't like the way that I looked, that I sounded. When I first got in, the camera was even grainy. I think I still have videos online from 2006, 2007 on YouTube that weren't great at all. I spoke with my hands like this. You just learn about communication however that makes you more effective. Even through the ridiculousness, there were still a good amount of people that bonded with me and they stuck with me. You just start building a tribe. If your intention is pure, if you're authentic, you're going to build a tribe of people if you keep working it.
Andre Popa : Got it. Camera fear, just do it, is the answer. Check this out really quick, you guys. Anything and everything online, I look at it as real estate. People get into real estate because they want to acquire all these properties. They want to put tenants in them and and collect that money. They own a piece of land or whatever it may be in the real estate space. Any thing, any content that you produce online will stay online, whether it's a Facebook, a TikTok, an Instagram, a Reel, a podcast, a video on YouTube, YouTube Shorts. I don't know if Shorts lasts forever. My point is, you can put up a video or a post, and it'll be there like what, 2006, Matthew just said. You can have this piece of real estate that somebody can run into one day. You talked about underwater basket weaving, because Matthew brought it up today and I brought it up last video I think. You can talk about underwater basket weaving and all of a sudden, guess what? Five, six, 10, 20 years later, somebody says, "Wow, I'm not alone. There's another one of me." They're going to contact you. Who knows what will come out of it. My point is, this is a form of real estate, and it could make you a ton, a ton, a ton of money.
Matthew Loop: We still get checks in the mail from YouTube from 2006.
Andre Popa: There you go.
Matthew Loop: We're talking affiliate marketing stuff that I created videos, helpful video content, literally, just based on my experience and sharing what I was doing: demonstration videos, screen captures with Camtasia stuff. It was like, "Holy cow. I'm still getting checks in the mail all these years later."I love evergreen content like that.
Andre Popa: Amazing. TikTok, let's just go for it. I know it's hot. I've stayed off of it for a long time, because it's a Chinese company.
Matthew Loop: Sure.
Andre Popa: Can we go there? Because a lot of people have issue with it because it is blah, blah, blah. You know exactly what I'm talking about.
Matthew Loop: Yeah, for sure.
Andre Popa: Let's go there.
Matthew Loop: Yeah, yeah. That's one of the common questions that I get. Usually, what I say to that is, because I've been in social media for a very long time and I've seen the absolute abuse that companies like Facebook have done to their user base. A lot of TikTok stuff is speculation. However, let's compare it to Facebook. We can say that Facebook has given your data to the NSA, CIA, big corporations. They've done experiments on their users. They've altered the news feed. They've done some pretty disgusting things overall. I'm not so much as worried about -- I guess the way that I look at it, what's the worst that China would do to my user, password, or my habits on TikTok? I've willingly given my data to Facebook. I have this love-hate relationship with them, because they're an extremely unethical company, but they've also made us a lot of money and my clients too. That's how I weigh it. It's like, "Well, I haven't seen TikTok do anything near what Facebook has done." At the end of the day, there are opportunities that come along. My role family-wise is a protector. You will protect your family. There's going to be opportunities that come along where you'll see these things and there's a lot of money to be made. I see it, I'm going to go full throttle here while you're able to make that money and at least get out of this rat race. I wake up every day with a sense of urgency in my stomach, because I see, just like you, what's down the pike, where this is all going. It's very clear. I don't know when the cyber attacks are going to come. I don't know when all these things are going to happen, but they're coming. Before those things hit, it's one thing to have a little bit of money or to be rich, it's another thing to have what they say fuck you money. There's just going to be a huge gap here. I wake up just like that. I'm just not concerned as much about how China is going to manipulate and/or use information. In the history of social media, they've all done it to some degree. It's just a matter of there's a lot of money to be made, a lot of people you can help. For what it's worth, that's just my take on things.
Andre Popa : Because you're bringing up some three-letter agencies, that brings us to metaverse and I do want to talk Truth Social as well. Let's go into metaverse and how's that going to change stuff. I know a lot of people already ball over it, and loving it, and making money with it. I'm like, "Holy shit."
Matthew Loop: Yeah, I see. I think that is the way of the future. I don't know about the metaverse. I don't know if enough people are going to want to give Zuckerberg that chance, because he's not a good face right now. He doesn't have good brand equity. Whether it's Apple or whoever that comes along with similar and/or better or whatever, I know it's going to be the future. The unfortunate reality for most people is most people aren't really -- I don't think most people are truly happy in their lives. Look at the past two years. All the individuals that wanted to be sedated, instead of actually going out and getting while the getting was good, because there was massive opportunity last two years. So many people, they stayed at home, they got drunk, they gained weight. There's all these things. They sedated themselves. That's what the masses typically do, and it's kind of frightening in a sense. I'm sure there's going to be good that comes out of the metaverse. However, that's like the matrix inside the matrix essentially.
Andre Popa : It's scary.
Matthew Loop: It's kind of freaky. Will I use it? I may eventually use it. In terms of investing-wise, for me, actual tangible real estate is where we're going with a lot of our stuff. We have other investments too, but I want to be able to hold it. Meta can yank the rug out from underneath you. I certainly don't trust them, so why would I give them a good portion of my wealth? That doesn't make sense to me. However, I do feel that that's where things are going, whether we like it or not.
Andre Popa : Yeah. There's so much there in that conversation alone. Obviously, you know about Truth Social, Trump's platform, etc. Do you know where that's going to go? Do you have any insights as to -- is that going to be a truly social environment? Will there be advertising? Will things go viral on this thing? What is it?
Matthew Loop: That's a great question. I requested access. I don't have access yet to the platform. I would think, based on the executives that are running this, Trump and whoever else, of course, they want to make money with it there. It's going to be their tribe and whatnot. I think there will be opportunities certainly for sponsorships, maybe even ads in general. I don't know though, yet. I guess it really just depends. I think there's going to be opportunity there especially if a lot of your market is over that way. Without question, you got to go where your people are. It reminds me, from the little that I've seen, maybe a mesh of Twitter and Facebook, but who knows how much they're going to expand in that realm. I look forward to actually testing it out and see the functionality, but also see what the engagement is. You have other apps too. For example, GETTR. When Joe Rogan announced it on his podcast, that thing shot up like crazy. I still post over there periodically. The engagement is actually pretty high over that way still to this day, and it's been several months. Usually, a platform will go and then it might fade and...
Andre Popa : Fizzle.
Matthew Loop: Yeah, yeah. Parler had some serious momentum, and then Amazon just took them off, and Apple took them off of their store and whatnot, which was insane. I haven't been on there in a while. It doesn't seem like they've rebounded that way. I'm looking forward to seeing what Truth Social has in terms of the functionality. Like I said, the viral capability, I just don't know that yet until I play around.
Andre Popa: Yeah, it's exciting. Funnily enough, because of the way I'm set up in the show here -- I have my laptop and all this crap, and then I have my phone right here to my left -- I'm on the show last week, and I get an alert saying, "Your Truth Social account is now active." I'm like, "Fuck, yeah." Anyway, that was live and etc. It's interesting. Yeah, I think you said it well. It's Twitter-ish., maybe a little LinkedIn-ish. It's like being Jewish, it's like -ish, a lot of -ish.
Matthew Loop: I will say that anytime a platform like that launches, usually, in that early adopter phase, it doesn't matter what platform it is, that's when you can really grow a follower-base fast. You'll eventually have the loyalists regardless of what happens. Some people get tired of it in six months, but you'll have a core group that stays there. It would be worth working again if your primary demographic is there especially if you're going to offer something or build a business around that. You definitely want to plant deep roots.
Andre Popa: Very smart. A couple of months ago, I think I started watching you post a bunch of TikTok-specific value as far as what to do on TikTok and then eventually, you talked about not just a training course, but now you opened up an agency to do the work for people that say, "I don't know what the fuck I'm doing." You're like, "I got it. I'll take care of it."
Matthew Loop: Yeah. I publish a lot of training on just what to do on TikTok, how to make your videos be more likely to go viral. Recently, in the last year or so, TikTok's rolled out their advertising platform. I liken that to how Facebook was in about 2010 when they launched that. It was just one of those things where not a lot of people were doing it, yet you could reach people, the attention on Facebook was still fresh. Right now, for example, if you go and if you actually compared -- this live video, I'm sure it's going to get a ton of engagement. You could post a video tomorrow and if it gets the same amount of video views comparatively speaking, you're going to find it's going to get 10-15 times more likes, more comments. The engagement, I’ve never seen anything like that in terms of engagement-wise on another platform. I've never seen also the ability to go viral as fast, even in YouTube's heyday in 2006. You could post a video and tomorrow, you'd come back and have 20,000 views, which is still pretty darn amazing.
Matthew Loop: Now, you can have millions of views on TikTok in one day. It's crazy how things could take off. That excites me a lot in terms of the viral capability and building a following very fast. If you have great content, you could put it on steroids with their ads because hardly anyone is doing it, which is beautiful. If you're a local business professional, if you're in a different field, if you're an entrepreneur, that's a very large market. They're extremely engaged, so we run ads for the agency over there. I run content-driven ads. You can target very similarly to what you can do on Facebook. You can also target by behaviors over there.
Andre Popa: Wow.
Matthew Loop: You can't do that on Facebook as much anymore, because of all the rules and restrictions. There might be rules and restrictions that happen certainly on that platform as time goes by, but from an advertiser and entrepreneur standpoint, there's a large amount of visibility where you can get for just pennies on the dollar. If you compare that even on Facebook right now, I could actually go on Facebook in the news feed. I could scroll and probably hit 16 posts in the next second -- just like that. If I scroll by your ad, that counts as an impression.
Andre Popa: Right, yeah, yeah.
Matthew Loop: However, on TikTok, if you've been on there, you have to scroll one video by one video. You're at least guaranteed to get three seconds out of somebody which is huge if you know how to get attention right from the beginning. I think that's a big reason too why things can go viral quick. Everyone knows it's a short-form video platform. You can have 15-second videos. You can have 3-minute videos, but most are usually in that 15 seconds to a minute. For me, I'll give you a minute of my time. I'll look through and see what you got there. On Facebook, it's bizarre, and I'm not the only one that thinks like this now. Even if I see a two-minute video on Facebook, it's almost a mountain in my mind essentially. I think that's because of the fatigue that I and a lot of users have on that particular channel. Again, on TikTok, it's an interesting dynamic. It's more fresh. People are just more attentive. If you can capture that attention now while it's still highly engaged, then as you launch your product and services, you can have a Linktree or a Beacons link in your description in your TikTok profile. You can start directing people there, "Hey, consult, go here. Hey, for this neck roll, go here. For this supplement, here. For this, this, this." There's a huge opportunity to definitely monetize this. If you get over 10,000 followers on TikTok, which is pretty simple to do, you then can enrol in their Creator Fund which is like a Google Adsense a bit where they pay you per video view.
Andre Popa: Oh, wow.
Matthew Loop: They don't pay you a lot to start off with, but as you start to become more regular on TikTok -- like last month for example, I think I made $175 for doing nothing.
Andre Popa: It's a bottle of wine.
Matthew Loop: Exactly, absolutely. It's a nice dinner somewhere. so I'll take it. As you grow, certainly that's going to grow. Influencers, they have millions of followers. They make five figures a month just from that TikTok Creator Fund, just like what you'd make from Adsense. It's another stream of revenue that could be potentially on top of what you're selling, or consulting, or whatever you're offering.
Andre Popa: What is the video length of TikTok? What's the max?
Matthew Loop: The maximum is three minutes. I don't know if that is on every single account yet. I think it might be. I think they rolled it out to all the accounts. You can upload videos to TikTok just like you would in any other channel, but you can record through the app as well.
Andre Popa: Right.
Matthew Loop: You can upload the three minutes. I think you can probably record three minutes as well. That's good, but when you're just starting out, I would strongly encourage you to keep your videos under a minute in length, just bite-sized digestable chunks of really good information, or tips, or strategies, or helping people overcome challenges, or demonstrations. Going back to the paleo breakfast recipe, you got 10 little small clips of video shots, and then you're adding your ingredients here. You're doing all these stuff. You're showing people how to make something. You know that's going to go viral to some degree, and it doesn't take you a lot of time to create. If you do have that imagination, if you have a little bit of sense of humor, or if you like to put the sprinkles on it, videos that are a little bit more engaging and entertaining, they can certainly go viral faster, no question.
Andre Popa: Where's the best place for people to follow you? Where can they find you? What's the best?
Matthew Loop: Yeah. You can find me on social media, @matthewloop. My fan page is Matthew J. Loop on Facebook.The problem is if you follow me on Facebook, because of their algorithm, unless you turn the notifications on, you're not going to see much of my stuff likely. Sometimes, we boost content there too. Instagram @matthewloop. You can't post the truth too much on Instagram or Facebook, because they'll ban you for 90 days, like they did for me, or at least throttle my post per se. The sure fire way to get in contact with me, if you really want to ask me a question, is if you're on my email list. I give away the first six chapters of my book for free at socialmediamademerich.com/gifts. If you went to socialmediamademerich.com and you scroll down, you'll see an opt in where you can grab some cool bonuses and the first six chapters. If you're on my email list, you're pretty much going to get my stuff. If you have any questions, you can always look me up on any of these platforms. I'm pretty easy to find.
Andre Popa: Beautiful. It sounds like the website would be your hub and then from there, it can blow up.
Matthew Loop: Yeah, yeah, yeah, exactly.
Andre Popa: Good. My point is, guys, follow Matthew Loop. He's not just phenomenal when it comes to social media, but he's phenomenal thinker and a truth seeker and speaker when it comes to what's happening in the world. He doesn't fucking mind sharing it which is really cool. Just follow him for many, many reasons. He puts on these social media training events where they serve Dom Pérignon as the champagne of choice. I don't know, I'm just saying follow the guy.
Matthew Loop: You bring up a good point and this is actually a really good lesson for people. In the last two years in particular, it's not like I went to this whole thing trying to say, "I'm going to build a following because of this." However, it's a very simple rule of life. When you draw a line in the sand and let people know what you're for and against, you will attract the right people into your circle. That's been a beautiful blessing these last two years, because you really knew who just got it, who you could talk to, and who you wanted to be around. It's just a really nice thing. Don't be afraid to put yourself out there and put what you stand for and what you stand against, and speak the truth. You will get haters, of course, you will. That just comes with the territory. Even those that do, 99% of the people, they're going to like and respect you for it, so that's a huge, huge thing. A lot of people asked me over the years, "Why are you doing this? You got a pretty big platform. Aren't you afraid of getting banned?" There's always that risk certainly.
Andre Popa: Sure.
Matthew Loop: Even though I have a huge, almost 100,000 now I think, email subscribers, legit organically built from scratch, I back that list up every month. If you're on a service like Mailchimp for instance, Mailchimp is notorious for filtering and just banning you. If you talk about certain things, you're going to be on borrowed time.
Andre Popa: They'll have fun.
Matthew Loop: Yeah. You have to be smart about it and back your stuff up. We talked about a lot of this stuff. You mentioned our event, The Social Media Revenue Summit. That's one of my flagship events here in Atlanta. This year, it's on August 20th. We talk about a lot of social media strategies but also ways to bypass the system in an ethical way. There's a war on information. We all know that. If you want to be on social media, you got to play the game. When I'm talking about these platforms, my perspective is a lot different than other social media people that you might follow and see online because at least they don't necessarily voice their concerns a lot about the ethics, about the censorship, what's happening and it's very clear. People like you and I, if we're not careful, we're certainly on borrowed time with these channels. The way that I see it is we can still use them if we play with certain rules, so it's better to be on there than not. However, you have to wake up with yourself in the morning. You have to look in the mirror, "Did I speak my truth?" If you can't say that, that's going to eat at your soul.
Andre Popa: Yeah, well-said. I understand and I agree. I had my Twitter taken away. A couple of YouTube channels taken away. Facebook being limited and banned here and there. We know the game. We know the battle. I get it. That's why if you look at my posting in general, I had to balance it out to stay afloat, because if I didn't, then we couldn't do this. It's a weird fucking game to have to play, but here we are. Matthew, do you know Alex Hormozi?
Matthew Loop: I do not. I'm sure we have mutual friends. I probably came across his content in the last two years. I'm like, "This guy's a genius." I follow him on TikTok, but I don't know him personally.
Andre Popa: But you know of Alex?
Matthew Loop: Yeah.
Andre Popa: If you don't know his book yet or if you guys out there -- now, I'm doing a pitch for Alex. This is his book, $100M Offers. It is changing my whole world. I obviously follow Alex on all the platforms, etc., so I'm getting bombarded with Alex stuff every single day. Anybody who is looking to build a business, scale a business, grow a business, start a business, launch a business, it doesn't matter, the information in this book as to how to position an offer, mind-fucking-blown. I never heard it put this way to this kind of detail. Just get this book. It's on Audible, whatever it is. Am I wrong, Matthew?
Matthew Loop: That's actually on my reading list. I haven't read that book yet.
Andre Popa: You know what he talks about out there?
Matthew Loop: He's great. The TikTok videos that I've seen of him -- I've seen a lot of his sales and marketing videos and his influence. He's really savvy. I like his style. It doesn't stike me as high pressure which is great. It's just very smooth which resonates with me a lot. Yeah, I like it.
Andre Popa: Funny enough, I was telling in the beginning the story of how I met you. I saw you online, etc., and you're like, "I have a book." I'm like, "I'm going to buy the fucking book." I get the book, I read the book and then you and I started chatting online, etc. In the beginning, 2+ years ago, whenever it was, I was watching you online and you're talking about social media, social media, grow, grow, grow. Eventually, I started sending messages like, "Hey, you talk all this social media, but your engagement or following is not all that." I'm like, "What the fuck, man?"Are you real or are you fake? You came back back with, "Bro, the money is on the email list. Shut the fuck up."
Matthew Loop: I didn't say. "Shut the fuck up." Actually, I get that question, not as much anymore, but I usually say something like, "It's the funniest thing. I can't go to Bank of America and deposit followers."
Andre Popa: Oh, good.
Matthew Loop: It's just one of those things where you realize early on that followers are great but the money is in the email list. Even 100,000 email list, I can compare that to some of my friends, that's nothing. However, you could have an email list of 1,000 -- when I first started out, when I learned some of the basics of how to do email marketing right, the first campaigns that I had sent out was a 3-day sequence. Frank Kern had this 3-day sequence, so I altered it, sent it to my list, and I made $6,800 in three days. This was 2008, 2009, whenever it was. Like, "What? I just made what I would normally make in a month, I made it in like this." It really shifted my perspective on a lot of different things. You don't need a massive email list to make a lot of money, but it's very smart to always try to get your people, whether it's an SMS list, email list, on a platform that you control first and foremost. The followers, if they come on Facebook, that's fantastic. Right now, if somebody would go to my page, they'd be, "Oh, your last post doesn't get any engagement. Your not a social media guru." They don't understand about [shadow] bands and censorship, Facebook throttling posts because they want you to pay for dollars. I don't take it personally. It's just how the network is, but you have to be smarter than the network because they're going to nickle and dime you if you're not careful.
Andre Popa: Absolutely, and that's a great point. What we're going to do is, because of what you can and cannot control, as long as Facebook works, we're going to keep doing this here. What's cool is when our new website launches, hopefully in a week or two, just because it's extremely detailed. It's really amazing, very tech, etc. All my social media will be going straight to my website, so you can now watch this. Let's say, people don't have Facebook, "That's okay. You can now watch this directly on my website. You just go to website, phone or etc., and it will be up on there. I'm doing things like that. That's why I love these conversations, because I really just don't know it all. I love to learn because the [timing is little tool nugget]. It could change so many things.
Matthew Loop: Yeah. I'm always a student. I know what I know based on my experience, based on the thousands of clients that I've worked with. People will approache me, "Hey, what do you think of this social network platform?" I'm like, "I've never used that. I don't know." I'm always looking for something that is going to help me reach and impact more people at the same time, just to let people say what they want to say, you-don't-like-it-change-the-channel type of thing. I don't think censorship is ever the answer. Banning you from Twitter, respect medical doctors, whoever, it's a low IQ thing where you can't have an intellectual discussion with somebody that disagrees, or you can't change the channel. It's a crazy time we live in, but there's still a massive opportunity regardless of all the stuff that goes on.
Andre Popa: I agree.
Matthew Loop: You'll have to keep me posted on Truth Social and see maybe there is a lot of viral opportunity there. We'll find out.
Andre Popa: I agree. It's new. We'll see where it goes. It's not fully developed or launched to us. All the features are not all there yet.
Matthew Loop: Can you communicate with friends yet or no?
Andre Popa: I don't know. Honestyly, I got my account and I said, "I will be there." I posted a few videos. I don't know what the fuck I'm doing. I'm just keeping it real. We'll see.
Matthew Loop: Yeah.
Andre Popa: There's so much to learn in this world. We're all great at certain things but you can't do it all. At the end of this conversation today, I'm getting even more. It's like, I'm really good at what I do, but that's why leverage other people to do the things that I suck at. If you spend time in your business or even in your personal life doing shit that you're not supposed to be doing, then pain will show up. It will show up -- financial pain, personal pain, physical pain, etc. Health could be affected. Yeah, you must attack. This was another badass show.
Matthew Loop: It was awesome.
Andre Popa: Thank you, Matthew.
Matthew Loop: Thanks for having me. Anytime.
Andre Popa: All right. Gosh, that was freaking amazing. It's amazing when I use the word freaking because it's really not me. That's the fake sides that I don't like, so I'm going to say it was fucking amazing. You guys rock. Thank you for hanging out. Here's bottom-line to this whole thing. Share this to anybody that needs to hear the information, anybody looking to make money, scale their business, get involve in business. Maybe it's not business, maybe it's charity like [Beth] is thinking, "Hey, I want to get the word out there. I want to help people." How do I do it? There's always a way. You get help and then you get involved, but the idea is to take action. That's the biggest, biggest thing that I'm noticing out in the world today. Everybody's saying, "Man, I want to do this. I'm going to do this. One day, when A, B, C happens, then D is going to be amazing." You know what happens every time? People don't do shit. What I'm challenging everyone of you to do is to take action. Start posting. Start making a video. It's literally as simple as pick up the phone, hit record, say a few things and post. It's that simple. That could go on any platform, anytime, anywhere. Write a few words down. You want to talk about addiction and how to overcome addiction? Write some shit every single day. Pop, pop, pop, repetition. When people see your stuff, seven, eight, nine, 10, 11, 12, 13 times, you're going to get attention. "Holy shit, she knows her stuff." "Oh, I know somebody with that condition." "Oh, I remember my aunt getting off the drug or the alcohol like that." "Oh yeah, this lady knows what she's talking about." On and on so you can really do something with it and share. I see you on here, you need to start a show dammit. I know you're saying, "Great show," but you need to start a show. With that said, love you guys. Take action. There's that little saying that if you're leaving on the edge, you're taking up space.
(outro)
Andre Popa: Thank you all for tuning in. Thank you listening. Remember the goal here is for you to gain information that can change your life, that can set you up for a better tomorrow on your way to becoming a badass. Remember, a badass is simply somebody that is free and happy. If you're not happy and free on the inside, we're empty. You know what to do. Click all the love buttons, subscribe button. Leave a comment. Leave a beautiful review because of course, you're in love with this information and of course, it is changing your life. Share this with someone. Please get this information out there. Love you guys and I'll see you on the next episode.